Paris
London
Milan
The colllective for elevation strategies
we allow
We enable leaders to strengthen and execute their premiumization
Our collective's
Manifesto
We aim to support the high-end sector and reveal its new potential.
Fine expertise in premium markets
Focusing on the premium segment is based on a robust demographic foundation (high-income households set to double by 2030). However, this requires a nuanced understanding of the markets and their customers.
Quality execution know-how
The customer, more mature than ever, has a sharper and more demanding approach of luxury (and its prices). The story telling must now be embodied in a tangible way. Execusion skills, particulary within the offer and the retail teams, are key.
Innovation skills on the luxury roots
Choosing value as strategic pillar means innovating on a desirable frugality. The roots of luxury (know-how, craftsmanship, creation, etc.) associated with its capacity for innovation are assets to revive.
we allow
OUR PURPOSE
Antoinette Louis
Founder of the collective
" My career at Hermès and Nespresso inspired me to share the expertise of leading luxury brands. Our collective provides tangible support to leaders, helping them navigate in the current complexity and turning its opportunities into action. ".
The CULTURE of the high-end
Orchestrate a culture and a governance driven by quality, creation, product, service and that creates conditions for a sustainable performance.
The CULTURE of the high-end
Example of use case
We enable a ready-to-wear brand to align its organization and creative skills with its premiumization project. (Scope: HQ France)
Our main actions:
sparring partnership with the leader in the transformation project
help with structuring the team
animation of the development process
The strength of the OFFER
Get a product development and marketing chain that is efficient and builds value over time.
Example of use case
We enable a jeweler to set up an approach, an organization and merchandising tools in order to relaunch the commercial performance and the creative initiative at the same time. (Scope: HQ and markets)
The strength of the OFFER
Our main actions:
organizational audit
mentoring and providing tools to the team.
The RETAIL excellence
and performance
Guarantee a retail strategy aligned with the vision and a 360° implementation, down to service and performance “KPIs”.
The RETAIL excellence and performance
Example of use case
We enable a young beauty company to define and roll out a signature and loyalty-building customer experience. (Scope: markets Europe and North Asia).
Our main actions:
workshops on customer relations project
putting the signature into images and words
Team training (Europe and North Asia)
Our fields of action
A business partner is a peer at your side, to adress your challenges, your strategy and its roll out.
A
dvise
We advise you with expertise and pragmatism as part of a strategic transition. We act as a sparring partner to the leader during their onboarding, due diligence, and transformation phase...
I
mplement
We provide execution support by taking charge of projects, offering expertise and methodologies, and developing tools. We serve as an "acceleration business partner" with operational leadership teams.
Our collective
His bold eye can see far
CEO
PARIS
Accessories, textiles, art of living
Business development
People management
Organization
His bold eye can see far
CMO
Beauty, perfume, skin care
PARIS
Brand management
Product development
Communication
His bold eye can see far
HEAD OF MERCHANDISING
Accessories, quiet luxury, home
MILAN
Offer
Retail merchandising
Organization and process
His bold eye can see far
RETAIL DIRECTOR
Watches, jewelry, wines and spirits, fashion
LONDON
Retail and customer experience
Training and development
Project management
Our second circle consists of a network of industry experts (Creative Directors, CSR, Supply Chain, Finance, etc.) whom we can onboard as needed.
OUR VALUES
Optimism...
... allows us to see big in an uncertain world. We believe in the power of looking to the bright side at work. It is at the heart of change and progress. Our innate mindest is to inject positivity in our mission.
Curiosity...
... pushes us to exploration and creativity. We like to question (ourselves), to inspire (ourselves). By mixing our experiences with those of our clients, by connecting them to other realities, we offer new and inspiring perspectives.
Generosity...
... is at the heart of our relationships, within the collective and with our clients. Our positioning as "Business Partners" reflects this desire and commitment to support our peers in key moments, by mobilizing our expertise, methods and network, with generosity.